What is a Sales Funnel and How Do You Build One

I was asked two questions.

What is a Sales Funnel?

How do you build one?

Here is my answer

Anyone that has turned their computers on and done anything with Internet Marketing no matter what niche they are in has heard that you have to have a sales funnel to build your business.

Now when I was growing up you used a funnel to pour something from one container into another container but I don’t think that is what they are talking about.

A sales funnel is where your use a free product to get someone to sign up to your mailing list that is hosted on an autoresponder.

After they are on your mailing list then, you send them good content that benefits them and helps you build a relationship of trust with them.  Because of the trust that is built you are then able to introduce them to products that actually do help them reach their goals.

That is a Sales Funnel the way it is supposed to be done.

What happens most of the time is that you sign up to someone’s autoresponder list for a free product and the product doesn’t live up to what it claims to be.  Then you are immediately hammered with a One-Time Offer of the next great product to come down the road.

Has anybody had that happen to them?

How did you like it?

Most of the One Time Offer products they are selling is something that they know nothing about, but someone told them it would make them money.

Then once on their list their emails are nothing but long advertisements for products that again are designed to make them money.

They have no concern at all about if it will help you or not.

So there are two types of sales funnels.

One sales funnel that works for the long-term and will build you a business that helps earn you money.

The other sales funnel takes your money faster than a fox eats a chicken and then tries to do it again.

One is a good business model, and the other is a let me sell you anything I can so I make money from you.

If you are looking for the second model of sales funnel and you want to learn how to add people to the list so you can market things that you have no knowledge of just to make money then stop reading.  Stop reading and go away.

If you want to learn how to build a sales funnel and drive traffic to it, then here is one place I recommend.

Your Eight Steps is owned by Richard Weberg and Brenda De Reus.  They have a passion for helping people succeed.  It is one of the few sites I have found where you can get on Skype and ask them and other members for help, and they actually give it to you.

Your Eight Steps will teach you

How to use autoresponders

How to build Squeeze Page

How to drive traffic to your Squeeze Page

And much more

They will also give you autoresponder follow-up messages to use that work

They will show how and where to run ads.

They will show you how to run paid ads without going broke and so much more.

So why am I telling you about this?

First and most important it works.  The training is free, and anyone can take what they are taught and finally start to make money on the Internet if they are willing to work and do not want to reinvent the wheel.

If you are tired of struggling and willing to work while learning how to market on the internet then

Click Here

Watch the free video and see if it makes sense to you.  If it doesn’t then click the little X in the corner and go on with your journey.

If the video does make sense then fill out the form.  Richard, Brenda and I along with others will help you walk through the training and begin your journey of reaching your goals.

Oh, did I mention the training is free?

Time to watch the Video

Click Here

See you on the other side.

Bo Tipton

How To Test Safelist Email Subjects

How To Test Safelist Headlines Before Using Them

Here is a real simple way to test headlines you are thinking about using on Safelist emails. It will help you increase your conversion rate by testing your Headlines. It is pretty easy to do and will not cost you anything to do it.

Each of you should be members of a traffic exchange or safelist. Yes, they do work when used right but is for another post. Most of them will let you place banner ads and text ads on their sites as part of your membership. If you are not a member of one go to Your Eight Steps and join for free. You will find a list of the ones that I use and that I know work. Just go through the steps and it will give you a list of free sites that work.

So you have a Traffic Exchange or Safelist that lets you post text ads. All you do is post a couple of text ads using your headline that you want to use on a safelist, as a text ad. Check back in three days and if you got clicks on the text link then you know that the odds are great that it will work as a headline on a safelist email.

Test everything before you spend money to use it. That is one of the significant advantages of safelist and traffic exchanges. The ability to test what you are using saves you money and frustration.

Talk soon

Bo Tipton

Surf Girl Traffic

How To Write Headlines For Safelist

How to write ads for Safelist.

Most people do things backwards and fail miserably when they use Safelist. The first thing they do is join a Safelist and start sending out emails. Sending out emails is the last thing you want to do.

Before you send out the first email you want to keep track of the Safelist you are using and when you can mail again.

Next, you want to make sure you have a tracking link so that you can see with every ad or email you use, how it is working.

How long should it take you to set all this up? An hour at the most if you use the places and tools we talked about yesterday.

Once you keep can track of your Safelist and track your ads then it is time to write an ad or find an ad that works. Let me tell you a little secret. The emails that you find in many programs to send to Safelist do not work. Even those emails you have to test.

Now you are ready to start writing your first Safelist email headline.

In Safelist, the headlines you use will make you or break you. Yes, the email improves your conversion, but the headlines get them to the email.

Stop and think about what you do when you open your email account with new emails in it. You first scan the subjects of the emails and decide if it needs your attention or not. If the subject grabs your attention, you open it. If it doesn’t you move one. When someone has hundreds of emails from Safelist in their email account it is all about the subject/headline.

Email Subjects/Headlines are the things that starts the process. If you have a headline that does not work, you do not get results from a Safelist.

Email Subjects/Headlines are like having a short text ad that gets their attention.

So just what is a good Headline?

The best way to find out is to open up your inbox and see what gets your attention.

Create a file and copy and paste the email headline/subject that catches your eye. When you have a few of them look at them and ask yourself why it caught your attention. In each case, it will be because it got you interested to find out more.

So a good email subject/headline has to make the reader want to find out more.

Now this has to be said. Never lie in your headline. These headlines of, “Money Sent to Your Account.” etc. etc. are lies and will kill your business. Don’t do it, it won’t work.

Here are some headlines I use that work very well for me on all the Safelist and in text ads.

8 Ways To Quit Being Broke?

I Need Your Advice Please

This Will Make You Laugh

And one of the headlines that works best for me is

Can You Believe This I Can’t

So write out 5 headlines that if you saw it you would open the email.

Tomorrow we will look at them and talk about what words to use and not use.

If you want an example of good Safelist emails that work, go to   Your Eight Steps and look in the Affiliate Tool Box under Step 1 You will find emails and email subjects. I have tested each of those emails and headlines, and they work. I will let you guess which one you think works the best and I will tell you tomorrow.

Leave a comment with a Headline that you would open if you saw it on an email in the comments below.

Talk Soon

Bo Tipton

Please take a second to like our Facebook page  http://facebook.com/surfgirltraffic

Tools You Need To Advertise

Now that we have talked about so called Free Traffic and at least I know it works lets talk about how to use it.  On this blog post, we are going to be talking about the tools you need for advertising.

First and you have to have a way to keep track of your user id, referral URLs, when to mail hits to use, how many credits you have left and much more.

The easiest way I have found to do that is to use an excel spreadsheet.  If you don’t have Microsoft office you can do the same thing with a spreadsheet from OpenOffice, Libre office, or any other similar free program.

Here is the same spreadsheet that I use.  You can go here to get a free copy of the safelist sheet to get you started.  You can also use it with text ads, banner ads, traffic exchanges and any other place you advertise.

Here is a short video that shows you how I use the spreadsheet.  No emails to enter just click on it and watch.  Go Here

Now you have a way to keep track of where your ads are and when you need to take some type of action again.  If you do not keep track, you will get lost in the shuffle and not be consistent with your advertising.

The next thing you have to have is a tracking link.  Most of the sites will have tracking for your links, but then you have to log into each one of them to see how your advertising is doing.  You need one central place where you can go and get tracking links.

One thing that is important.  Decide which one you are going to use because if not you decide to change tracking links then you have to go back and change all the links every where and when you are running over 100 Safelist and 100 traffic exchanges then it is very time consuming to go back and change links everywhere you placed them.

I have tried a lot of different trackers, and the one I decided work the best for me is Vital Viral Pro.  You can join for free and actually upgrade using credits which is great for people needing to save money.  For my blogs, I use http://statcounter.com/.  I am telling you about them because they work and at both of them you can start for free.

So two tools you have to have if you are going to grow your business. You do not do it when your business grows, but when you start out.  I learned that the hard way.

Tomorrow we will talk about writing effective ads for Safelist.

Did you watch the video at Youreightsteps?  If not you will learn a lot and it is less than 4 minutes long.

Talk Soon

Bo Tipton

http://surfgirltraffic.com

Take a minute to like our Facebook page http://facebook.com/surfgirltraffic

 

 

Free Traffic Is Expensive

Free Traffic is expensive. As we talked about before, there is no such thing as free traffic. You either pay with money or you pay with time for traffic that you get. Sometimes it is a little time and sometimes it is a lot, but you still pay for it.

I will tell you up front that I know free traffic works, but I also know that there is a secret to using free traffic. If you don’t know the Secret, then you will get poor results. If you know the secret, then you get great results.

Many people who first start out do not have the money to buy ads and their only choice is trading time for traffic. You would be surprised by now many big names got started that way.

Okay you ready for the Secret

This Secret is true with any place you advertise. You have to ask, where I advertise what people are looking for. If you advertise on a site about cooking, trying to get people to sign up for a site about auto repair would be hard to do. Sure you will get a few people, but not as many as if you ran your ad where people are interested in auto repair.

What are people on Safelist and Traffic Exchanges interested in? That is obvious; they are there because they want more traffic. So the best thing to advertise is something that will help them get more traffic. You do that, and you get great results. You advertise anything else, and you will struggle.

You might advertise a site to get traffic, a free e-book about writing ads, an e-course on where to advertise but something about getting traffic. They enter their email to get the information you offer, and it gets them on your list. As long as you give the people on your list good content that helps them, you can then talk to them about the program you are promoting. Not just once but many times.

If you do advertise how to get traffic on Safelist and Traffic Exchanges and just advertise your program, you will struggle or fail with your advertising. They are not interested in a new program to join they have one that they want traffic for. You help them get what they want, and they will help you get what you want.

The Secret is, advertising something that gets them traffic and the key is using a form that adds them to your list.

Here is an example of what we are talking about. Your Eight Steps  is a free site that teaches people to trade time to get traffic to any program they want. When you advertise this site, the splash or squeeze page adds them to your list. After filling out the form, they join the free program that actually teaches them how to use Safelist and Traffic Exchanges to get free traffic. If they follow the 8 steps, they will actually be making money and be on your list. Then you can market to them over and over not just once.

You are helping them get what they want, and you are getting what you want.

To sum this long discussion up you have to know what the people you are advertising to want and provide it for them while adding them to you list. You do that you will succeed in any niche on the Internet. If you help them get what they want, you will get what you want.

Talk Soon

Bo Tipton

http://surfgirltraffic.com