4 years ago

What is a Sales Funnel and How Do You Build One

I was asked two questions.

What is a Sales Funnel?

How do you build one?

Here is my answer

Anyone that has turned their computers on and done anything with Internet Marketing no matter what niche they are in has heard that you have to have a sales funnel to build your business.

Now when I was growing up you used a funnel to pour something from one container into another container but I don’t think that is what they are talking about.

A sales funnel is where your use a free product to get someone to sign up to your mailing list that is hosted on an autoresponder.

After they are on your mailing list then, you send them good content that benefits them and helps you build a relationship of trust with them.  Because of the trust that is built you are then able to introduce them to products that actually do help them reach their goals.

That is a Sales Funnel the way it is supposed to be done.

What happens most of the time is that you sign up to someone’s autoresponder list for a free product and the product doesn’t live up to what it claims to be.  Then you are immediately hammered with a One-Time Offer of the next great product to come down the road.

Has anybody had that happen to them?

How did you like it?

Most of the One Time Offer products they are selling is something that they know nothing about, but someone told them it would make them money.

Then once on their list their emails are nothing but long advertisements for products that again are designed to make them money.

They have no concern at all about if it will help you or not.

So there are two types of sales funnels.

One sales funnel that works for the long-term and will build you a business that helps earn you money.

The other sales funnel takes your money faster than a fox eats a chicken and then tries to do it again.

One is a good business model, and the other is a let me sell you anything I can so I make money from you.

If you are looking for the second model of sales funnel and you want to learn how to add people to the list so you can market things that you have no knowledge of just to make money then stop reading.  Stop reading and go away.

If you want to learn how to build a sales funnel and drive traffic to it, then here is one place I recommend.

Your Eight Steps is owned by Richard Weberg and Brenda De Reus.  They have a passion for helping people succeed.  It is one of the few sites I have found where you can get on Skype and ask them and other members for help, and they actually give it to you.

Your Eight Steps will teach you

How to use autoresponders

How to build Squeeze Page

How to drive traffic to your Squeeze Page

And much more

They will also give you autoresponder follow-up messages to use that work

They will show how and where to run ads.

They will show you how to run paid ads without going broke and so much more.

So why am I telling you about this?

First and most important it works.  The training is free, and anyone can take what they are taught and finally start to make money on the Internet if they are willing to work and do not want to reinvent the wheel.

If you are tired of struggling and willing to work while learning how to market on the internet then

Click Here

Watch the free video and see if it makes sense to you.  If it doesn’t then click the little X in the corner and go on with your journey.

If the video does make sense then fill out the form.  Richard, Brenda and I along with others will help you walk through the training and begin your journey of reaching your goals.

Oh, did I mention the training is free?

Time to watch the Video

Click Here

See you on the other side.

Bo Tipton


I have worked as a Rodeo Clown, Deputy Sheriff, Newspaper Editor, Business Owner, Truck Driver, Part-time College Professor and much more. I am from the time before Computers and Cell phones and have learned how to use this wonderful tool so I do not have to leave the house for a JOB. Since 2001 I have been making a full-time income on the Internet. Wow! what a journey. I now spend my time working with people to help them realize the freedom of working from home by showing them step by step exactly what I do.

  • Tomas Adison says:

    Yess, many a times they use sales funnel the wrong way round……..but I liked the fact that you mentioned the right way of using the sales funnel.

  • I’m thankful to you for giving away this training for free.

  • Bree Roman says:

    Wow! I’m in love with your blog Bo……thank you for some useful piece of information. I liked how you have summed the whole process in those easy eight steps.

  • Joyce Gowdy says:

    what is a squeeze page? Is it the one that has the “attention grabbing” text ad on it to get the viewers to click?

  • Alexa Lucy says:

    Good to learn about sales funnel………I feel very aware now that I have read most posts on this blog.

  • Eva Julia says:

    Nice post, great to know these eight steps and I liked how you differentiated between the two types of sales funnels. Glad that I came to read your posts.

  • Olivia Ava says:

    Hey Bo, your blog is very helpful………I don’t have much experience with sales funnel but I’m looking forward to learning more about them. I’m hoping that it will help me to build a healthy relationship with the members of my downline.

  • Hi Bo,
    Decided to stop by your blog. A sales funnel is one of those things I’m definitely working on with my coaches right now. Thanks for the tips. Will take a look at the video as well.

    Knowing exactly what we need to do is important when it comes to our sales funnel so I thank you for posting this.

    Good job.

    Take care,

  • Carla Hernandez says:

    The beauty of sales funnel concept is that the marketer recognizes the need to 1.) Keep feeding the funnel and 2.) That you need to keep using push and pull forces to move your prospects to the buyer stage. The beauty of a web based funnel is that the marketer can use any number of analytics to pinpoint just where in the process; she (or even he) is losing her potential customer. Gotta love digital marketing!

  • Diane says:

    This happens to me all the time! I sign up for a certain list hoping to receive something of value and end up having to unsubscribe after 2-3 emails from that person. It’s usually because they just send to many advertisements of products they are trying to sell rather than actually trying to help me. Sometimes they clearly have no idea if that product is good or not because they haven’t tested it.

    So why do I sign up for email lists if this keeps happening? Because, every now and then, someone extraordinary will pop up. Someone that truly wants to help others and gives away great stuff for free. Someone that also promotes products but he/she has tried them and knows they will be useful for me.

    • botipton says:

      There are good people out there that send out good content. Hopefully we will see more and more of them because it is a successful long term business model. The way to learn how to do that is to learn from someone who is doing it.

  • Jim Thompson says:

    Very good points. I checked out the video and it sure makes sense. I am going to Skype you here shortly if it is okay.

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