Does Building an Email List Still Work?

paper art representing an email

Have you logged in to social media sites today? What information did they ask you to enter besides your password? If your answer was an email address, then there is the answer to the question.

Yes, email lists still work. Social media platforms and even other large companies have built their businesses due to the smart use of email lists.

So what exactly is an email list? Simply put, it is a list of email addresses you have gathered through your website. This list is then used to send out offers or your site’s content via email. So basically, what we are saying is, an email list can be used to market products and services and promote new content.

Building an email list for your own website has several advantages. The bigger the email list you have, the higher the chances of income. To start, all you need is to create a contact form for your WordPress site. Friendly tip, do not buy email lists. Most of the time, you ould not get what you paid for. Often times, these email addresses are fake or people who aren’t even remotely interested in your product.

Here are some of the reasons why you should build an email list for your website:

Get Your Message to Your Customers

laptop with gmail opened

Anyone who has access to the internet most likely has an email address. According to the 2020 data, there are more than 4 billion people who are active internet users. Most people check their emails at least once a day. Email lists work both ways, in a sense that when you have a promotional offer, subscribers are the first to know.

As opposed to social media, wherein people could miss your posts and other marketing efforts, an email is a surefire way to reach your clients.

Multiplies Your Marketing Efforts

Despite email marketing being a better way to gain customers compared to social media, it must not be totally ignored. By building your social media strategy, you can use a cross-platform approach to grow your email list. You can also use ads and Facebook engagements to develop your email list. Simply add a call to action at the end of your post and then drop a link that will lead them to your landing page.

Emails are also an excellent way to gain customers, as you are not dependent on the algorithms of search engines and social media sites. How and when people see your content is dictated by you and your email marketing efforts alone.

Give People a Reason to Return

peron using a macbook

In most cases, people who viewed your website are unlikely to return. This can be easily checked on the analytics page for your website. Visitors are essential and this is why you must do everything you can to make them enjoy their first encounter with your web page. Keeping customers is critical to a successful business.

People are most likely to return if you sent them a message containing valuable information or a free product such as an e-book or a video. Also, people who subscribe to your content is what is considered a hot lead. A hot lead is someone who is showing good interest in buying your product.

Emails are Personal

customer opening his email

Emails are a direct and personal way to get in contact with the customers. Consumers like it when you address them by their name. Personalization of emails can be done through the use of email marketing services like Drip. The act of receiving an email alone is personal. Not everyone would have access to these content unless they subscribed to your mailing list. People treat emails like a one-on-one conversation.

Emails show that you care and want feedback from your clients. An email list can be used as a tool to build trust and ensure loyalty between you and the customers. Reading an email in one’s own personal time is an excellent way to communicate. It is a better way to send a message as opposed to billboards and social media posts.

An email list can be your own powerful tool. It is a smart way to increase engagement for your online business. You can make people keep coming back to your website. Though, it is never about the email list alone. What matters is how you use the email list you built towards gaining more income.

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Bo Tipton

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